Different Circle exists to help people who think differently build things that matter.

Founded by Dr Dave Hughes, founder and ex-CEO of Novosound and long-time advocate for Scottish innovation, the consultancy bridges two worlds: the founders spinning ideas out of universities, and the deep-tech and manufacturing companies turning advanced technology into commercial success.

Founder-to-FoundeR

Having taken an ultrasound technology from academic research to global markets, Dave understands the journey from lab bench to boardroom. His approach is practical, direct, and built on experience rather than theory.

Different Circle provides clear guidance for founders who are learning how to:

• Shape their first commercial offer

• Build resilient teams and credible plans

• Engage with investors

• Navigate the realities of scaling a company

The goal is simple: to help more research-led founders become confident business leaders.

Deep Tech & Manufacturing

Beyond early-stage mentoring, Different Circle also supports established businesses seeking to commercialise complex technologies, strengthen manufacturing strategy, or enter new markets.

Areas of support include:

• Technology translation and product-market alignment

• Partnership and licensing strategy

• Operational scale-up and supply-chain design

• Industry collaboration and government engagement

This dual focus keeps the consultancy grounded in both innovation and delivery, ensuring ideas not only start well but are built to last.